RIP-OFF #3: Unsupported Claims. "This Cleaning Method Is The Best." You'll read this in almost every ad from virtually every carpet cleaner. Remember this: The method that's best for you is the method that achieves your goal. If you want a method that dries quickly, then a method that takes a long time to dry isn't the best for you. So before you choose a carpet cleaner, identify your objectives. Then select the method that best reaches those objectives.

RIP-OFF #4: Outdated Beliefs. "Hot Water Damages Your Carpet." Years ago, many people believed this because their carpets were damaged by 'technicians' who didn't know how to properly clean using hot water. But today, we know it's false. By washing, and then rinsing your carpet with hot water, your carpet is thoroughly cleaned in the same way a person who showers and then rinses off the dirt and soap will be much cleaner than the person who only takes a sponge bath. Obviously, each carpet cleaner will be biased toward his own method. Look at what your carpet manufacturers suggest. Shaw Industries, the largest carpet manufacturer in the world, recommends hot water extraction with a truck mounted unit.